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News & Insights


You Don't Need a New Costume. You Need a Better One
A Blue Dress, an Old Apron, and a Little Ribbon This Halloween, I went to my closet rather than buying a new costume. A bright blue dress I already owned. An old white apron from a hook off the kitchen The only thing missing was a signature blue headband. A quick trip to Michael’s later, and suddenly: Alice in Wonderland. Just the right pieces, put together with intent, and a little something new that made the whole thing really work. Why it matters: That's exactly how the be

Christy Hollywood
4d2 min read


15 Years of Good People Doing Good Work - and What Comes Next
Fifteen years ago, I started Hollywood & Associates to support good people doing good work. I wanted to do it my way: every engagement tailored to what the client actually needs. I’ve been incredibly lucky to spend my career doing just that - and bringing along a truly amazing group of fellow consultants and partners on that journey. Why it matters: Our quality work has enabled us to be selective about who we work with: mission-focused organizations whose work or research tha

Christy Hollywood
Oct 252 min read


Real-World Capture: Make Every Pursuit Dollar Count
Why it matters: Your budget is constrained - and every cent of pursuit effort has to raise your probability of win. How we work: Our expert capture advisors and capture managers drop into pursuits at any stage. We're plug-and-play. Within days, we assess the capture. We usually find some weak spots - and often gaps. The triage: Not every weakness deserves equal attention. We weigh the expected competitiveness of the bid and what we know about the client. Then we decide how mu

Christy Hollywood
Oct 221 min read


SOCAP Chicago: Why the right room changes everything
Why it matters: Social impact works best when the whole ecosystem is in the same room, and SOCAP last week in Chicago was worth the trip. The mix was the point. The conference was well curated, with learning sessions, panels, and lots of real networking time. New York and Silicon Valley impact investors, family office reps, major (and smaller) foundations, nonprofits across a wide range of causes, social impact for-profits, B Corps, and the organizations who support them all

Christy Hollywood
Oct 211 min read


Use Q4 to Your Advantage
It may be back to school season, but it is also nearly Federal fiscal year end. Every year as September 30th approaches, the same pattern plays out across federal contracting: agencies are sitting on appropriated funds they have to spend before the Federal Fiscal Year closes, and their contracting offices are stretched thinner than ever while trying to spend it. The result: a Q4 full of contract modifications, bridge contracts, and sole source awards. For contractors who know

Christy Hollywood
Aug 193 min read


Growth Without a Safety Net
Small and mid-size company leaders don't have a safety net for growth. Hollywood & Associates offers experienced counsel with a focus on adaptability, practical insight and real follow-through.

Christy Hollywood
Jul 62 min read


Fixed-Price Is Already Here: No Need to Panic
Federal fixed-price is already here. The recent EO on Promoting Efficiency, Accountability, and Performance just gave it teeth.

Christy Hollywood
Jun 264 min read


Using Data and Context to Drive Smarter Go/No Go Decisions
Most GovCon teams think they have a bid/no-bid strategy. What they actually have is a checklist—and often a bit of “management mojo.” That works…until it doesn’t. It also doesn’t operate at today’s speed of govcon.
A better way: empower your pipeline with an LLM-friendly context graph—connecting what you pursued, what you won, and why decisions were made.

Christy Hollywood
Jun 93 min read


Federal Statistics in Crisis: What Research Organizations Need to Know
America's 13 principal statistical agencies are losing staff, funding and public trust — threatening the data infrastructure that research institutions and policymakers depend on for critical decisions.

Christy Hollywood
Jun 22 min read


FAR 2.0 and the Non-FAR Boom: Civilian Govcon's Window Gets Wider
While most industry attention is going to DOD/W acquisition reform, civilian contractors who learn the new acquisition pathways will find shorter timelines, fewer compliance gates, and more room to compete.

Christy Hollywood
May 62 min read


Credibility is Currency: Bring the Receipts
In federal contracting, credibility isn’t built on what you say you can do. It’s built on what you can prove you’ve done. Strong case studies remain one of the most underutilized strategic tools in Federal BD.

Christy Hollywood
Mar 43 min read


Credibility is Currency: Why it Matters for Federal Contractors
After working on Federal government procurements for more than 20 years, I’ve learned a simple truth: capability may get you in the room, but credibility can get you the award.

Christy Hollywood
Feb 243 min read


Four benefits of hiring an external consultant to review your proposal
I often get asked why would we hire an outside reviewer? We know our technical area, we know the customer, so what do you bring to the table? Here’s a short list. 1) No rose-colored glasses. Teams often have been immersed in the bid, revised 18 drafts, recall wording no longer included, and know too much about their own solution. External reviewers, on the other hand, judge as an evaluator would: skeptically, based only on what’s provided in writing. 2) Real clear di

Christy Hollywood
Nov 27, 20252 min read


Relationship Management in Turbulent Times
When markets shift, projects stall, or funding doubts ripple through your world, relationship management becomes more important. People crave steadiness. They remember who showed up when things got messy. That’s your moment to stand out.

Christy Hollywood
Nov 7, 20253 min read


Pricing, Positioning, and Perspective at APMP Mid-Atlantic Conference
Thoughts on GovGon pricing strategy from the 2025 APMP Mid-Atlantic Conference.

Christy Hollywood
Nov 5, 20251 min read


Contracting’s New Revolution: FAR 2.0, Empowered COs, and a Staffing Crunch
How FAR 2.0 is shaking up the contracting world

Christy Hollywood
Oct 23, 20251 min read


Why “Real World Capture” Wins in Federal Contracting — And Five Keys to Getting It Right
Capture management—when done right—is part art, part science, and part endurance sport. But too often, it’s treated like a checklist exercise or a paperwork sprint that starts way too late in the game.

Christy Hollywood
Oct 9, 20254 min read


How I Approach Reviewing Draft Proposals (and Why It Works)
A veteran proposal manager recently exclaimed that I was the best proposal reviewer he had seen in two decades in the industry. This particular compliment got me thinking: What actually makes a proposal reviewer good?

Christy Hollywood
Oct 2, 20254 min read
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